The purveyor of gourmet cannabis concoctions that has set out to be the choice for both connoisseurs and first-time users.
With this being the first 20th of April where weed is legal in California, it's a bit of a holiday, and we're celebrating in a big way at The Standard, Hollywood with a wild Jamaican dancehall party (RSVP here). No 4/20 party would be complete without a special something, which is where Lord Jones comes in. The LA-based company specializes in gummies, chocolates, and lotions with the ideal CBD to THC ratio designed to give you the best experience imaginable. Not an edibles fan? Their speciality is converting people just like you. Get familiar with the products and the people behind them in our interview.
THE STANDARD: Did you have
experience with food or weed products before Lord Jones? ROB ROSENHECK [LORD JONES]:
My wife and business partner, Cindy
Capobianco, and I ran an agency for about ten years. We started in fashion and
lifestyle, but eventually entered the food business with the company Larabar.
From there, we went to work with General Mills in their organic division called
Small Planet Foods. We worked on those brands for about six years, so we
learned the food business. We also had a couple personal care clients, so when
we decided to pursue our passion it was only natural that we would develop
cannabis-infused products including edibles and topicals. What did you set out to
bring to the marketplace with your edibles? What did you feel was
we started, most edibles came in a plastic bag with a staple and no labels. You
never knew what you were getting and it was a little scary. We wanted to create
a brand that was fun and user friendly, something we would enjoy. We designed
Lord Jones to be chic, but on a more fundamental level we saw a huge opportunity
to normalize the space by making products that were aspirational but
also stood for safety, reliability, and efficacy. We had always been fortunate
to work with best-in-class brands, so we wanted to create a best-in-class brand
for the new cannabis industry.
How are CBD and THC
different from the THC variety? In the most basic terms, how do CBD and THC
are more than 80 unique compounds in the cannabis plant. These are called
cannabinoids and the two most famous are THC and CBD. THC is the compound that
gets you high. CBD is the cannabinoid famous for healing, pain relief, and also
acts as an anti-anxiety agent. When you combine the two, you get
something known as “the entourage effect,” the theory that when you
combine cannabinoids, the resulting healing effect is greater than any one
cannabinoid acting alone. When we began to formulate our products, we read
everything we could find about cannabis and its components. We’ve become big
believers and champions of the entourage effect. We make both a 5:1 CBD to THC
ratio lotion as well as a 5:1 ratio all natural old-fashioned gumdrop. They are
our two biggest sellers.
Do you encounter resistance
from people who have had bad experiences with THC edibles? All
the time. Our business is based on the fact that most people have had a bad
experience with edibles. We want to be the brand that a first-time user
chooses, as well as the choice for the cannabis connoisseur who has tried
it all. We specialize in low dose edibles and love hearing, I don’t like
edibles, but Lord Jones is the only brand I use. We’ve put a lot of time and
thought into our formulations and presentation to demystify edibles. The
truth is, you have much greater control of your dosage with edibles than with
smoking. When you get it right, it’s the finest cannabis experience you can
You recently launched a
collaboration with the band Sigur Rós. How did that come about? That
was a dream come true. We met Jónsi after their show at the Hollywood Bowl last
summer. He was very curious about the cannabis movement here in the U.S. and we
felt an immediate connection. It was his idea to do a collaboration, and we
spent several months sending uninfused gumdrop samples back and forth to
Iceland to get the flavor profile just right. We decided to call the unique
flavor “Wild Sigurberry” based on the foraged berries of his home. We
added a unique terpene blend to elicit the feeling inspired by the band’s
music. We plan to continue the collaboration and create new products together.
At the moment, your edibles
are only available in California. Do you have plans to expand to other states
as they legalize for recreational purposes? Yes.
We will be launching in Colorado this summer and hope to open in Nevada soon.
Eventually, we will be everywhere cannabis is legal. For now, we offer pure CBD
edibles and topicals for nationwide delivery through our website. We source a special
phytocannabinoid-rich CBD concentrate from specially selected organic hemp that
provides pain relief, aid to skin conditions, and acts as a natural
anti-anxiety mood stabilizer.