Girdle your dirndls, people, Oktoberfest is nigh!
“But it’s only mid-September,” you say, “October is next month!” To that that we say: “Oktoberfest starts September 17th and it ends October 3rd! Yodel-ay-hee-hoo!?”
In honor of everyone’s favorite German, autumnal St. Patrick’s Day with a whole lotta name-trickery, we’re going big. We buddied up with Brooklyn’s lauded Sixpoint Brewery to brew STANDARD BRAUHAUS, our first canned beer that also happens to be the beer of your Oktoberfest dreams. Whether you’re sipping it in LA, NY, or Miami, we think it’s pretty much the perfect beer. Here’s why:
It’s a traditional German form of pale, helles (bright) lager. In Munich, a.k.a. the cradle of beer, this type is simply referred to as “spezial.” It’s spezial for a reason. No matter what city you’re in or what trouble you’re getting yourself into, it’s light and bright enough to drink your fill all day, and clear enough to feel good about it the next day. And at 5% alcohol, not only do we think it’s a beer drinker’s beer, but also any beer appreciator will find it perfectly refreshing.
If you’re thirsty for it, too, you can find it at any of our restaurants in NY, LA, and Miami, as well as in all of our minibars in all of our hotels. It’s also available as a Brauhaus Special starting in October at The Standard, High Line, and that comes with a four-pack and a mighty-sized pretzel (nom, nom).
To celebrate Oktoberfest and our new canned friend, we’re hosting free Sausage-Eating Contests (Sept. 17—Oct. 3, 10pm) at the Biergarten at The Standard, High Line. A T-shirt cannon (!) and some fun prizes may be involved. And to keep tradition alive, we have another Standard Biergarten float in NY's German-American Steuben Parade.